Press Releases - New Product Information

Victor Wooten and Gerald Veasley "Signature" MusicCord-PRO Power Cords

Rochester, Michigan, USA, November, 2011 - Essential Sound Products (E.S.P.) introduces the first two models of a new "Signature Series" of MusicCord power cords. Each Signature model celebrates a famous E.S.P. endorsing artist offering a glimpse into the artist's personal style and preferences with custom cable color and accompanying brochure that includes biographic information and discography. The first two Signature models feature bassists Victor Wooten and Gerald Veasley.

The color for each model is chosen by the artist. The Victor Wooten Signature MusicCord-PRO power cord is a rich purple color with clear crisscross tracer. The Gerald Veasley Signature MusicCord-PRO power cord is a brilliant red color with black crisscross tracer. The label features the artist signature. The accompanying brochure has unique photographs, a pictorial discography, and biographic information including unique questions and answers. Pricing for each model is $199.99 for a 2-meter length and are available in 2 and 3-meter lengths.

Essential Sound Products' president Michael Griffin comments "We're very honored that Victor Wooten and Gerald Veasley would choose to put their name on our power cords. They are two of the most accomplished and admired bassists in the world both for their amazing artistry and personal integrity. Because both artists have used our power cords for years, I know that having a Signature model is a natural outgrowth of each artist's belief in the product and support they have already given. It's appropriate that the first Signature power cords feature bassists as the bass community in particular has embraced our products from the start."

Victor Wooten is known is an innovator, composer, arranger lecturer, producer, vocalist, and multi-instrumentalist. He is a skilled naturalist and teacher, a published author, a magician, husband and father of four, and a five-time Grammy award winner. Known for his solo recordings and tours, and as a member of the super group Béla Fleck & The Flecktones, Victor has won most every major award given to a bass guitarist. He has been voted "Bassist of the Year" by Bass Player Magazine three times and is the only person to have won the award more than once. Victor's uncanny skills and growing popularity lead to recordings and performances with artists such as Brantford Marsalis, Mike Stern, Bruce Hornsby, Chick Corea, Dave Matthews, Prince, Keb Mo, Gov't Mule, Susan Tedeschi, Vital Tech Tones (with Scott Henderson and Steve Smith), the Jaco Pastorius Word Of Mouth Big Band, and the soundtrack of the Disney film Country Bears. He also spearheaded the idea for the super group SMV (Stanley Clarke, Marcus Miller, Victor Wooten).

Gerald Veasley has been voted "Best Electric Bassist" by Jazziz Magazine and named in both Downbeat Magazine's Critics' and Readers' Polls. Fans and fellow musicians appreciate Gerald for his virtuosity and soulful approach to music making. He had long and fruitful associations with Grover Washington, Jr. and Joe Zawinul, not only touring and recording with these two masters, but also contributing songs to their repertoire. Though Gerald is known as a contemporary jazz musician, the versatile bassist has never been content working in one genre. He has worked with R&B legend Gerald Levert, jazz diva Nnenna Freelon, the soulful Teddy Pendergrass, gospel icons The Dixie Hummingbirds, straight ahead piano giant McCoy Tyner and many other diverse artists. His latest release "Electric Mingus Project", a tribute to the great jazz bassist Charles Mingus, showcases Gerald's talents as an artist, arranger and songwriter.

All MusicCord power cords are based upon a patented multiple-conductor cordage design that replaces a single line or neutral conductor with several smaller conductors. This design eliminates phase distortion and speeds current flow to the component's power supply. MusicCord's groundbreaking performance is matched only by its rugged, high quality construction. MusicCord power cords also establish a new industry standard for quality and reliability. We've designed our international plugs to have the same robust build quality as the 5-15P used in North America. Our crimp and solder termination coupled with reinforcement rings attached to the cable then over-molded, are key to meeting hospital-grade standards for mechanical integrity. MusicCord and MusicCord-PRO power cords are backed by our limited lifetime warranty.

"SCHUKO " Plug Available Now! "UK" Plug Available February 2010!

Rochester, Michigan, USA, Jauary 2010 - Essential Sound Products (E.S.P.) announces that international customers can now purchase MusicCord brand ac power cords with molded "SCHUKO" plug. Moreover, advanced orders are now being accepted for the BS-1363 or "UK" plug, which is scheduled to commence delivery February 22.   With the addition of these new plug options, customers in over 150 countries worldwide can use MusicCord and MusicCord-PRO power cords without the need of an adapter. Initially, cords with either plug will be available in 1.5, 2.0 and 3.0-meter lengths, and only the straight C-13 connector.

The SCHUKO plug, officially known as CEE 7/7 is arguably the most widely used plug in the world. The design is a hybrid that has grounding notches on the sides as well as a female contact on the plug face to accept a grounding pin in polarized sockets. SCHUKO plugs can be used in unpolarised ac mains countries such as Germany, Austria, the Netherlands, Sweden, Norway, Finland, Portugal, Spain and Italy, as well as polarized ac mains countries including France, Belgium, Poland, Slovakia, the Czech Republic, Tunisia and Morocco.

The "UK" plug, officially known as BS 1363, is used in the countries including the United Kingdom, Ireland, Brunei, Cyprus, Hong Kong, Macau, Malta, Malaysia, Oman, Singapore and United Arab Emirates.

All MusicCord power cords are based upon a patented multiple-conductor cordage design that replaces a single line or neutral conductor with several smaller conductors. This design eliminates phase distortion and speeds current flow to the component's power supply. MusicCord's groundbreaking performance is matched only by its rugged, high quality construction. MusicCord power cords also establish a new industry standard for quality and reliability. We've designed our international plugs to have the same robust build quality as the 5-15P used in North America. Our crimp and solder termination coupled with reinforcement rings attached to the cable then over-molded, are key to meeting hospital-grade standards for mechanical integrity. MusicCord and MusicCord-PRO power cords are backed by our limited lifetime warranty.

MusicCord AC Power Components Distribution Expanded To Japan

Rochester, Michigan, USA, November 2009 - Essential Sound Products (E.S.P.) announces the expanded availibility of MusicCord brand ac power components through local dealers in Japan. SLEEK ELITE has been chosen to distribute to musical instrument and pro-audio dealers throughout Japan. Please visit the SLEEK ELITE website for additional information about specific dealers carrying our products.

Introducing MusicCord "ES" Series AC Power Components

Rochester, Michigan, USA, November 2009 - Essential Sound Products (E.S.P.) announces the introduction of MusicCord "ES" series ac power components. MusicCord elevates the power cord from a commodity to a "component", replacing the component's included power cord. The new "ES" ("ESpecial") series models feature special components and processing for an even more refined sound. Models include MusicCord ES and MusicCord-PRO ES power cords, and MusicCord-PRO ES Power Distributor. MusicCord ES and MusicCord-PRO ES power cords are the choice for audiophile systems and the most demanding mastering studios.

Included power cords choke the audio component's power supply, constraining dynamics and causing harshness, uncontrolled bass, thin harmonics, and truncated tone. MusicCord ES power cord unleashes the audio system's full performance potential. Improvements include greater clarity and definition, more vibrancy and tone, delicacy, immediacy, and greater harmonic integrity. The full complexity of harmonic structure is conveyed with a euphoric quality. With MusicCord ES, notes 'sing' with longer sustain. Bass notes 'speak' with power and slam, yet a more detailed and lyrical tone. Amplifiers can be played at higher volume levels without sounding 'strained'. Previously, these performance improvements were thought to be obtainable only by replacing the component. Now, dramatic tonal improvements can be realized for a fraction of the cost.

All MusicCord brand power cords are based upon a patented multiple-conductor cordage design that replaces a single line or neutral conductor with several smaller conductors. This design eliminates phase distortion and speeds current flow to the component's power supply. MusicCord power cords are heavily shielded to provide quiet backgrounds by blocking RFI and containing the strong magnetic field that surrounds the cordage so it does not cause distortions in nearby signal carrying cables. ES series power cords incorporate proprietary termination components and processing previously reserved for our Reference audiophile products including deep cryogenic treatment to -300^o Fahrenheit. Deep cryogenic processing improves current flow and reduces distortion by causing grain boundaries to realign for more intimate contact acting electrically almost as if they did not exist. The result is ES series power cords deliver more resolution and overall refinement that standard MusicCord models.

About Essential Sound Products

Essential Sound Products, Inc. is a custom designer and manufacturer of ac power components and cable accessories for audio and video applications. E.S.P. has been a pioneer in ac power cordage innovation since introduction of 'The Essence' brand of ac power products to high end audio enthusiast in 1995. Essential Sound Products is headquartered in Rochester, Michigan. All products are designed and assembled the USA.

CONTACT:  Essential Sound Products, Inc.

Web:  www.essentialsound.com

Tel:  248-375-2655

E-mail:  info@essentialsound.com